Entry: EnormousCorp Is Indie - Like You Saturday, May 23, 2009



 

I seem to be capable of being annoyed by the smallest things, even as the big things seem to become easier to reconcile to.

There has recently been - at least here in the United States of Yee-Haw! - a remarkable up-tick in the number of commercials using jangly, acoustic guitar indie-rock cuts as backup music.

It's seems that being earnest, aching, slightly-disheveled but full of the burning intensity of a callow-yet-righteous youth who nonetheless is still capable of really believing in the redemptive power of ballads all the more affecting because they are slightly inept, a bit awkward in the delivery, and a little unpolished in the lyric... It seems that even being this, and all that goes with it (i.e., high or hung over), is now, in the final analysis, a marketing posture.

As, I suppose, it always was.

 
   3 comments

Jeremiadist
June 8, 2009   10:30 PM PDT
 
Sinja, thanks for encouraging my delinquency.

Helen, thanks for stopping by anmd commenting.

I fear that, actually, the real, authentic indie is ... pseudo-indie. I mean, bass players want to get laid, and songwriters want to sell a godzillon records. Right?

Or, that there is no such thing.

Helen
June 1, 2009   10:34 PM PDT
 
Yep. Hearin' ya.

I think indie bands need to put a clause in their contracts that state "will not be sold (at any price) for advertising purposes.

Oh maybe that's why they are bad... because they're pesuedo-indie songs, written by jingle writers? Like those awful Christian heavy metal bands that make your skin crawl.
Sinja
May 24, 2009   11:44 AM PDT
 
Well-put, sir. I have been of a similar notion for the past year or two. What I've noticed is that in marketing conglomerates' mad dashes to be "cool" and appeal to "cool people," they are batting a low percentage in finding these indie songs that aren't crap. Everyone can't be Jason Mraz, I suppose.

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